Technology

The technology MagFace®

The world's first patented technology for the magnetic installation of architectural surfaces.


The world’s first patented technology for the dry magnetic installation of architectural surfaces.
MagFace® for glues, mortars, and adhesives and introduces a high-precision, Magnetic Surface System for installing, removing, and reusing surfaces. It reduces installation time, demolition work, and waste, enabling a new construction standard: modular, clean, scalable, and sustainable.

THE SYSTEM
IN TWO COMPONENTS

A laying layer on the substrate.
A magnetic cover on the Wall Covering .
Zero demolitions.

01 MAGFACE® LAYER
Technical layer with ferrous microparticles, applied directly to the substrate. Only one of the four products is used - chosen based on the type of substrate and the Wall Covering to apply.

01 TYPE OF UNDERLAY
Concrete, plasterboard, wood screed, or overlay Wall Covering existing.

02 MAGFACE® MAGNETIC COVER
Patented, high-precision layer designed for industrial integration and scalability in surface manufacturing processes. Enables the transformation of materials into high-performance magnetic surfaces.

02 TYPE OF Wall Covering
Ceramic stoneware, stone, wood, composite materials.

The 4 installation layers compatible with the patented MagFace system

01 — Laying layer MagFace®

Four layers.
A system.

Technical substrates containing ferrous microparticles suitable for floors and walls, compatible with the patented MagFace® system. Each installation layer is designed for a specific application method — from brushing to spackling, from carpet to self-installing panels.

Insulating mat

MagFlexMat®

Insulating mat ideal for all surfaces. It ensures vertical hold on walls and floors, suitable for any type of substrate.

Max load 110 kg/m² of Wall Covering
Application All surfaces — vertical and horizontal installation

Water-based paint

MagMixture® Paint

Water-based paint applied with a brush. Ideal for micro-surfaces, small formats, and magnetic graphics on walls.

Brush application — wall installation
Ideal for microformats, small formats, magnetic graphics
MagPrint® Compatible

Paste stucco

MagMixture® Plaster

Water-based paste stucco, applied with a smooth trowel. It allows you to smooth out wall coverings and compensate for surface irregularities.

Peso max rivestimento < 15 kg/m²
Compensation for unevenness up to 5 mm — including shaving
Smooth spatula application
120 × 80 cm 12 mm

Insulation panel

MagFlexPro ®

Self-installing insulation panel. The fastest solution for surfaces with significant unevenness—no wet installation, ready to use.

Compensation for unevenness up to 10 mm
Self-installing installation — dry laying
Patented formula

All four layers share the same patented MagFace® ferrous microparticle technology — ensuring uniform magnetic compatibility with all Magnetic Covers in the system.

INSTALLATION SUPPORT SYSTEMS

with certified installation accessories MagFace®

MagTaping®

Professional solution for the quick and stable installation of MagFlexMat® insulating underlay.
The extra-strong and immediate adhesion ensures maximum hold even on difficult surfaces, allowing immediate use of floors, wall coverings, and countertops.
It ensures vertical slip resistance up to 110 kg/m² of covering.
Solvent-free, ultra-low emissions, ready to use. Resistant to extreme temperatures from -20°C to +110°C.

INSTALLATION SUPPORT SYSTEMS

MagFiller®

Elastic hybrid sealant for grout lines, joints, and technical connections.
In the MagFace® system, the grout is not merely a finish, but an active technical element that contributes to the reversibility and adaptive maintenance of surfaces.
MagFiller® aesthetic continuity and performance even in complex and humid environments (bathrooms, showers, technical areas).
Available in 11 matte finishes. Permanent elasticity, resistance to water and mechanical stress, low VOC emissions, free of solvents, isocyanates, and MEKO. Removal without invasive demolition.

ENGINEERED MAGNETIC SURFACES

The result of the MagFace® system: architectural surfaces industrially transformed into high-performance magnetic elements.
Ceramic, stoneware, marble, stone, wood, and composite materials become installable, removable, and reusable without losing aesthetic or technical quality.
Not a product, but the outcome of a technological process.

REQUIREMENTS FOR INSTALLATION SURFACES

Performance guaranteed by properly prepared media.
Stable, dry and planar surfaces according to UNI11493 (±1 mm under a 1 m ruler), level walls and square corners.
In case of discrepancies: technical leveling compounds and fillers. Substrate preparation is an integral part of the system.

COMPATIBLE SUPPORTS

Cement and anhydrite screeds, existing floors, plasterboard and fibreboard, OSB/MDF/wood derivatives, calcium sulphate panels, metal supports, pre-existing overlapping surfaces.
Suitable for new builds and retrofits. Clean, dry, and contaminant-free substrate.

COMPATIBILITY,
APPLICATIONS
AND PERFORMANCE

System designed for advanced architecture: retail, hospitality, showrooms, corporate, prefabrication, dry construction, raised floors, furniture systems and decorative surfaces.
Supports slabs up to 160×320 cm, thicknesses up to 30 mm, vertical loads up to 110 kg/m².
Ready for immediate use, heavy traffic, chemically and mechanically resistant, compatible with radiant heating. Temperature range -20°C/+80°C. VOC-free, non-electromagnetic interference, self-extinguishing. Improves acoustic and thermal comfort.

ACCESS, MODULARITY AND MAINTENANCE

Removable surfaces without demolition. Immediate access to technical systems and radiant heating.
Operational logic: install, inspect, replace, reuse. Selective interventions without functional or aesthetic disruption.

Environmental & ESG Technical Report

Technical documentation for specifications, tenders, and sustainable design.

For every 100 m² of floor area, the MagFace® system MagFace® generates 0 kg of demolition waste, compared to 2,000–3,500 kg with traditional installation methods. 0 kg of CO₂ during removal. Installation time reduced by 60–80%. 100% reusable materials.

WHY MAGFACE®

MagFace® defines a new category of surfaces: modular, reversible, scalable, and integrated into industrial processes.
Designed for advanced construction, retrofits, and circular architecture. A proprietary system that combines engineering precision, design freedom, and sustainability.