Technology

MagFace® Technology

The world's first patented technology for the magnetic installation of architectural surfaces.


The world’s first patented technology for the dry, magnetic installation of architectural surfaces.
MagFace® eliminates the need for glues, mortars, and adhesives and introduces a high-precision, reversible magnetic system for installing, removing, and reusing surfaces. It reduces installation time, demolition work, and waste, enabling a new construction standard: modular, clean, scalable, and sustainable.

THE TWO-COMPONENT "
" SYSTEM

A layer laid on the subfloor.
A magnetic cover over the flooring.
No demolition required.

01 MAGFACE® BASE COAT
A technical coating containing iron microparticles, applied directly to the substrate. Only one of the four products is used—selected based on the type of substrate and the coating to be applied.

01 SUBFLOOR TYPE
Concrete subfloor, drywall, wood, or installed over existing flooring.

02 MAGFACE® MAGNETIC COATING
A patented, high-precision coating designed for industrial integration and scalability in surface manufacturing processes. It enables the transformation of materials into high-performance magnetic surfaces.

02 TYPES OF CLADDING
Ceramic stoneware, stone, wood, composite materials.

The 4 installation layers compatible with the patented MagFace system

01 — MagFace® Installation Layer

Four layers.
One system.

Technical substrates containing ferrous microparticles, suitable for use on floors and walls, and compatible with the patented MagFace® system. Each installation layer is designed for a specific application method—from brushing to spackling, from carpet to self-installing panels.

Insulating mat

MagFlexMat®

Insulating mat ideal for all surfaces. It stays securely in place on walls and floors and is suitable for any type of surface.

Max. load 110 kg/m² of flooring
Application All surfaces — vertical and horizontal installation

Water-based paint

MagMixture® Paint

Water-based paint applied with a brush. Ideal for applying micro-surfaces, small-format tiles, and magnetic graphics to walls.

Application Brush application — wall installation
Ideal for Microformats, small formats, magnetic graphics
MagPrint® Compatible

Paste-form putty

MagMixture® Plaster

A water-based paste filler that is applied with a smooth trowel. It is used to smooth surfaces and level out irregularities in the substrate.

Peso max rivestimento < 15 kg/m²
Leveling Leveling differences of up to 5 mm — including skimming
Application Smooth trowel
120 × 80 cm 12 mm

Insulation panel

MagFlexPro®

Self-installing insulation panel. The fastest solution for surfaces with significant unevenness—no wet installation required, ready to use.

Compensation Level differences of up to 10 mm
Installation Self-installing — dry installation
Proprietary formula

All four installation layers use the same patented MagFace® ferrous microparticle technology —ensuring consistent magnetic compatibility with all Magnetic Covers in the system.

INSTALLATION SUPPORT SYSTEMS

with MagFace®-certified installation accessories

MagTaping®

Professional solution for the quick and stable installation of the MagFlexMat® insulating underlayment.
Its extra-strong, instant adhesion ensures maximum hold even on difficult surfaces, allowing floors, wall coverings, and countertops to be put into service immediately.
Provides vertical slip resistance for up to 110 kg/m² of flooring.
Solvent-free, ultra-low-emission, and ready to use. Resistant to extreme temperatures ranging from -20°C to +110°C.

INSTALLATION SUPPORT SYSTEMS

MagFiller®

Elastic hybrid sealant for grout lines, joints, and technical connections.
In the MagFace® system, the grout line is not merely a finish, but an active technical element that contributes to the reversibility and adaptive maintenance of surfaces.
MagFiller® ensures aesthetic continuity and performance even in complex and humid environments (bathrooms, showers, technical areas).
Available in 11 matte finishes. Permanent elasticity, resistance to water and mechanical stress, low VOC emissions, free of solvents, isocyanates, and MEKO. Removal without invasive demolition.

ENGINEERED MAGNETIC SURFACES

The result of the MagFace® system: architectural surfaces industrially transformed into high-performance magnetic elements.
Ceramic, stoneware, marble, stone, wood, and composite materials can be installed, removed, and reused without any loss of aesthetic or technical quality.
Not a product, but the result of a technological process.

REQUIREMENTS FOR INSTALLATION SURFACES

Performance guaranteed by properly prepared substrates.
Stable, dry, and level surfaces in accordance with UNI 11493 (±1 mm when checked with a 1-meter straightedge), walls free of air bubbles, and right-angled corners.
In case of irregularities: technical skim coats and leveling compounds. Substrate preparation is an integral part of the system.

COMPATIBLE MOUNTS

Cementitious and anhydrite screeds, existing floors, drywall and fiberboard, OSB/MDF/wood-based materials, calcium sulfate panels, metal substrates, and existing surfaces to be overlaid.
Suitable for new construction and retrofits. The substrate must be clean, dry, and free of contaminants.

COMPATIBILITY,

, AND PERFORMANCE APPLICATIONS

A system designed for advanced architecture: retail, hospitality, showrooms, corporate spaces, prefabrication, dry construction, raised floors, furniture systems, and decorative surfaces.
Supports slabs up to 160×320 cm, thicknesses up to 30 mm, and vertical loads up to 110 kg/m².
Ready for immediate foot traffic, suitable for heavy traffic, chemically and mechanically resistant, compatible with radiant heating systems. Temperature range: -20°C to +80°C. VOC-free, does not cause electromagnetic interference, self-extinguishing. Improves acoustic and thermal comfort.

ACCESS, MODULARITY, AND MAINTENANCE

Removable surfaces without demolition. Immediate access to technical installations and radiant heating systems.
Operational approach: install, inspect, replace, reuse. Selective interventions without disrupting functionality or aesthetics.

Environmental & ESG Technical Report

Technical documentation for specifications, requests for proposals, and sustainable design.

For every 100 m² of floor area, the MagFace® system generates 0 kg of demolition waste, compared to 2,000–3,500 kg with traditional installation methods. 0 kg of CO₂ during removal. Installation time reduced by 60–80%. 100% reusable materials.

WHY MAGFACE®

MagFace® defines a new category of surfaces: modular, reversible, scalable, and integrated into industrial processes.
Designed for advanced construction, retrofits, and circular architecture. A proprietary system that combines engineering precision, design freedom, and sustainability.