Andrea Bassi: “MagFace is a revolution in tile installation”

In an exclusive interview, Andrea Bassi, CEO and inventor of the system, recounts the origins of MagFace: from the idea
that took shape in 2010 during the renovation of the company’s headquarters to the filing of the international patent in
2015. Bassi describes the disruptive innovation of the technology—including its certified magnetic anchoring, sustainability
, and thickness of just one millimeter—comparing it to traditional and floating systems and highlighting their limitations
in terms of reversibility and the circular economy.